Become a franchisee – how to apply

A unique concept with a unique culture

INTRODUCTION to Søstrene Grene

First off, we would like to welcome you to this company video,
which will take you on a tour through Anna and Clara’s wonderful world.

1. Why should you choose Søstrene Grene?

A strong concept with over 40 years of experience

In 1973, the wonderful tale of Søstrene Grene began in Aarhus, Denmark. It is the story of the two elderly Grene sisters, Anna and Clara, who diligently work to create little, bright differences in the everyday.

With great passion, the sisters develop new designs within their product categories, e.g. interior design, stationary, gift wrapping, crafts, kitchen goods and toys for children. The shops receive a wealth of new products every week, and many of these items are only sold for shorter periods of time. Common to all products is an elegant and feminine expression that brings beauty to everyday life, while the prices are always kept at a reasonable level. To Anna and Clara, it is important that customers feel that they have found a bargain.

Søstrene Grene is based on strong family values, which means that customers can place complete trust in the products they find in the shops.

This approach means that we feel a great sense of community with our customers, and this is something we truly cherish. Therefore, it is important that our franchisees help to embody this unique brand DNA, as good results are obtained through positive customer experiences.

We have a strong set of values which we call ‘the sisterly spirit‘.

Søstrene Grene’s culture and set of values have developed since the early 1970s, and they still remain intact today after a generational change. The sisterly spirit permeates the entire culture of the organisation, from the main office to the shop employees, and it helps to ensure Søstrene Grene’s shared success. The cornerstone of the sisterly spirit consists of empathy, charity, care and respect for other people.

Respect, Integrity & Honesty

2. Our requirements for the candidate

The right franchise candidate possesses:


You are a strong candidate if you have experience in the service or retail industry. Furthermore, you must possess a deep understanding of and dedication to operating your own shop, and you must set an example for your employees.


One important characteristic of a successful independent business owner is having a strong sense of passion for everything one does. It is therefore essential that franchisees are able to identify with Søstrene Grene’s set of values and embody them in their everyday work.


A solid financial foundation is required to become a Søstrene Grene franchisee. As a franchisee, among the things you must invest in are stock, shop fittings and furnishings. The average cost of this investment will range from 1,500,000 to 2,000,000 Danish kroner (DKK) per shop.

3. Distribution of roles between Søstrene Grene and the franchisee

We will work with you throughout the entire process


Layout and merchandising of the shop

Søstrene Grene will supply a turn-key shop solution in partnership with the franchisee.

Søstrene Grene


Training and education

Before your first shop opening, you must complete a three-week intensive course at our Søstrene Grene Academy.

Søstrene Grene


Operations consulting

A franchising agreement is a close-knit partnership, and we will be on hand to engage and remain in close dialogue with you.

Søstrene Grene



Søstrene Grene will handle all national marketing activities.

Søstrene Grene


Shop operations

As a franchisee, your full focus and time will always be spent dedicated to the operations of your own shop(s).


4. Still interested in being a part of Søstrene Grene?

See how a shop opening is carried out

Søstrene Grene opens its doors to La defense, Paris.

5. The application process – the four phases


Application & Review

  • Complete the online application process
  • Søstrene Grene will contact you after reviewing your application.
  • If the application is approved, the applicant will be invited to participate in a Skype conference.
  • If the applicant is approved after the first Skype conference, the applicant will be invited to sign a non-disclosure agreement.


Personal interview and business plan

  • The applicant is invited to our main office at: Strandvejen 90 / 8000 Aarhus, Denmark.
  • The applicant will be introduced to the set of agreements.
  • Geographic region and business plan are prepared.



  • Set of agreements signed.
  • Financing.
  • Search for locations and shop premises.
  • Final selection.



  • Completion of lease agreement.
  • Shop construction.
  • Franchisee training.
  • Shop opening.

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