In 1973, the wonderful tale of Søstrene Grene began in Aarhus, Denmark. It is the story of the two elderly Grene sisters, Anna and Clara, who diligently work to create little, bright differences in the everyday. Anna and Clara are able to find beauty and happiness in even the smallest of things, and they hope to share their excitement with the rest of the world. Therefore, they have created a chain of retail stores that house a truly special atmosphere. Walking into one of these stores is meant to feel like entering an oasis where, at least for a moment, shoppers can take a break from the hectic pace of everyday life. In this way, the sisters seek to set the stage for wonderful experiences and joyful moments. Experiences that encourage people to explore and let their imaginations run free. As Anna is fond of saying,
With a curious and creative mind, even the smallest things can become something wonderful.
With great passion, the sisters develop new designs within their product categories, e.g. interior design, stationery, gift wrapping, crafts, kitchen goods and toys for children. The stores receive a wealth of new products every week, and many of these items are only sold for shorter periods of time. “Variety is the spice of life,” as Anna says, although some items are included in the permanent product range. Common to all products is an elegant and feminine expression that brings beauty to everyday life, while the prices are always kept at a reasonable level. To Anna and Clara, it is important that customers feel that they have found a bargain. That is also why Søstrene Grene has strict requirements that all suppliers must meet in terms of quality, working conditions and product safety.
In all respects, Søstrene Grene is based on strong family values, and it is a store where customers can place complete trust in the products.
Welcome to the wonderful world of Anna and Clara.
But remember – only buy what you need!
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