Experience the epitome of ‘hygge’
‘HYGGE’ IS A FEELING OF JOY, CONTENTMENT AND WARMTH. AS YOUR HOSTESSES, THE SISTERS WANT TO CREATE A MEMORABLE SHOPPING EXPERIENCE FILLED WITH ‘HYGGE’.
As you wander through the distinctive labyrinths of the Søstrene Grene stores, with classical music playing the background, Anna and Clara hope that you will sense the ‘hygge’ and utmost care which the sisters put into everything they do. The products are carefully displayed to allow you to see and touch them, in most cases without packaging for the sake of the environment, and this is how it has always been.“There is something very special about being able to feel the shape and quality of the products,” according to Anna. “While coming across great finds along the way, of course,” Clara adds.
In their stores, the sisters hope that you will find a wonderful and inspiring universe where creativity and curiosity go hand in hand, and where you can forget about the hustle and bustle of everyday life for a while. In the charming labyrinthine stores with their subdued lighting, the sisters hope that you will feel inspired by the ever-changing range of products characterised by Nordic elements and aesthetics.
The classical music has been chosen by the sisters to make room for powerful emotions. The evocative scents you encounter range from tantalising spices to the smell of wood and fragrant teas. The sisters have thought carefully about every detail and want to stimulate as many of your senses as possible. Embark on an eventful and sensually simulating journey through Søstrene Grene’s store universe.
Kindest regards, Anna and Clara.