‘HYGGE’ IS A FEELING OF JOY, CONTENTMENT AND WARMTH. AS YOUR HOSTESSES, THE SISTERS WANT TO CREATE A MEMORABLE SHOPPING EXPERIENCE FILLED WITH ‘HYGGE’.
As you wander through the distinctive labyrinths of the Søstrene Grene stores, with classical music playing the background, Anna and Clara hope that you will sense the ‘hygge’ and utmost care which the sisters put into everything they do. The products are carefully displayed to allow you to see and touch them, in most cases without packaging for the sake of the environment, and this is how it has always been.“There is something very special about being able to feel the shape and quality of the products,” according to Anna. “While coming across great finds along the way, of course,” Clara adds.
In their stores, the sisters hope that you will find a wonderful and inspiring universe where creativity and curiosity go hand in hand, and where you can forget about the hustle and bustle of everyday life for a while. In the charming labyrinthine stores with their subdued lighting, the sisters hope that you will feel inspired by the ever-changing range of products characterised by Nordic elements and aesthetics.
The classical music has been chosen by the sisters to make room for powerful emotions. The evocative scents you encounter range from tantalising spices to the smell of wood and fragrant teas. The sisters have thought carefully about every detail and want to stimulate as many of your senses as possible. Embark on an eventful and sensually simulating journey through Søstrene Grene’s store universe.
A SELECTION OF SØSTRENE GRENE’S CHRISTMAS AND NEW YEAR'S PRODUCTS 2019
EXPLORE ALL THE PRODUCTS AND MORE IN YOUR LOCAL SØSTRENE GRENE STORE FROM THURSDAY 21 NOVEMBER 2019.
To Anna and Clara, Christmas is a special time where hearts are touched and joyful moments are shared. The sisters especially enjoy how festive traditions can gather generations, and their preparations for the ultimate season of ‘hygge’ are well underway.
In this catalogue, Anna and Clara share inspiration for this year’s Christmas table, seasonal baked goods, personalised host gifts and for celebrating the coming of the new year.
Anna and Clara wish you a Merry Christmas and a Happy New Year.
The joys of Christmas
A SELECTION OF SØSTRENE GRENE’S CHRISTMAS PRODUCTS 2019
EXPLORE ALL THE PRODUCTS AND MORE IN YOUR LOCAL SØSTRENE GRENE STORE FROM THURSDAY 24 OCTOBER 2019.
December is drawing ever nearer, and so Anna and Clara have decided to start their first tentative preparations for Christmas. The sisters have found inspiration for this year’s Christmas products in their memories of Christmases past.
On the following pages, you will therefore find an abundance of classic and nostalgic Christmas colours and motifs in the form of Christmas decorations, gift- wrapping products, advent gifts and much more.
Anna and Clara wish you a Merry Christmas.
Anna and Clara’s DIY CATALOGUE 2019
20 creative ideas
Let Anna and Clara inspire you with 20 new craft projects gathered in one catalogue for you to take home.
The sisters hope these projects will fill your autumn with creativity and hygge.
Creative autumn days
Søstrene Grene’s Sisterletter
Anna and Clara look forward to welcoming you into their wonderful world.